While SUVs are taking India’s mainstream car market by storm, the luxury segment still seems to favor sedans. Aiming to carve a bigger niche in the luxury executive sedan segment, BMW Group has just launched the new 3 Series LWB, which will be positioned below the 5 Series LWB launched a few months ago.
BMW 3 Series LWB Launch
Taking on the likes of Mercedes-Benz C-Class and Audi A4, BMW 3 Series LWB has just been launched in India. As far as pricing is concerned, BMW is offering its luxury executive sedan for a starting price of Rs 62,60,000 (Ex-sh) for the 330Li M Sport variant, which is locally produced at the company’s facility in Chennai.
Four colors are offered for the 3 Series LWB – Mineral White, Skyscraper Grey, M Carbon Black and Arctic Race Blue. Inside, the 3 Series LWB is offered with Vernasca Cognac leather. For now, only the petrol 330Li M Sport variant is launched, while a variant equipped with a diesel engine will be launched in the future.
Since this is a BMW that offers the “Ultimate Driving Pleasure” in its segment, we need to get powertrain details and performance metrics out of the way. This sporty sedan is powered by a 2.0L 4-cylinder TwinPower Turbo gasoline engine that produces 258 hp and 400 Nm of peak torque, mated to an 8-speed transmission. This is enough to propel the 3 Series LWB from 0-100 km/h in just 6.2 seconds.
Specs & Features
When it comes to design, the 3 Series LWB features BMW’s signature kidney grille and twin circular LED headlights. These are adaptive LED projector headlights. In terms of dimensions, 3 Series LWB measures 4,819 mm in length and has a 2,961 mm long wheelbase, making it the longest and roomiest in its segment.
On the inside, we can see high quality materials, precise build quality, well-designed layout and the aluminum Rhombicle Anthracite finish is a notable element. Curved widescreen, M leather steering wheel, large panoramic sunroof, ambient lighting, new air vents, three-zone climate control, wireless smartphone connection, paddle shifters, surround view camera, iDrive OS 8.5, a spare wheel, 6 airbags and BMW Digital Key Plus are some of the notable features.
